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The website states the following, "We have a full Gallery of cake designs on Flickr." I analyzed that the web site also said " Design, bake and create outstanding and exquisite wedding and celebration cakes." They also stated " Whether youre looking for something classy and contemporary, funky and fun, or just something really unusual, Sweet Unique will provide you with a delicious and beautiful cake that will make your celebration even more special. Each and every cake is lovingly treated with the utmost respect and finished with an incredible attention to detail and sense of style." The meta header had Designer wedding cakes. Made in Edinburgh by Sweet Unique. wedding cake scotland as the first search term. This keyword was followed by cake designers edinburgh, novelty wedding cakes, and scottish weddings which isn't as important as Designer wedding cakes. Made in Edinburgh by Sweet Unique. wedding cake scotland. The other words they uses is edinburgh cake makers. designer wedding cakes is also included and might not be viewed by search crawlers.